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Privacy notice: how we use your personal information

The Department for Environment, Food and Rural Affairs (including its agencies and public bodies) is committed to protecting the privacy and security of your personal information.

Purpose of this Privacy Notice

This notice is provided within the context of the changes required by the Article 13 & 14 of EU General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (DPA). This notice sets out how we will use your personal data as part of our legal obligations with regard to Data Protection.

Our personal information charter (opens in a new tab) explains how we deal with your information. It also explains how you can ask to view, change or remove your information from our databases.

Who is collecting my data?

The Department for Environment, Food and Rural Affairs, including its agencies and public bodies, is collecting your data. This is a specific privacy notice on the collection and processing of personal data through the website.

The campaign collects two types of data:

Personal data of individuals who contact the email address

We may also collect cookies / website user behaviour. Find out more in our cookie policy

Our legal basis for processing your data

The legal basis for processing personal data is that it’s necessary to perform a task in the public interest

The legal basis for Google Analytics or any non-essential cookies is your consent.

What data is being collected?

If you get in touch using the campaign email address on the site, we may need to process:

  • your email address
  • any additional personal data you disclose (such as your name, phone number or place of work)
  • any questions, queries, feedback or other information you tell us.

We will not share your data with third-parties or use it for marketing purposes unless you give us consent to do so.

We may use your data to create statistics about how many people have got in touch with the campaign email address. This data will be anonymised and non-identifiable.

What we do with your data

If you get in touch with us, we may use the personal information you give us to respond to your query. We will not contact you with any marketing information. We will not share your personal information with third parties.

We do not use your data to make an automated decision or for automated profiling.

Where is your data processed and stored?

We will store email correspondence on our servers. Where we pursue partnerships with supporters who contact the email address, we will keep an Excel spreadsheet recording the details of the individual and the support they are offering, in order to manage relationships with campaign supporters.

Data retention

If you accept the use of cookies that measure website data or contact us using the email on the website, any personal data you give us will be retained for a maximum of 26 months (2 years and 2 months).

Who can see your data?

Your personal data will be shared within Department for Environment, Food and Rural Affairs (including its agencies and public bodies) to help us understand user behaviour and improve the site, or to respond to your query.

International transfers

No personal data will be transferred outside the European Economic Area (EEA).

Links to other websites

Where we provide links to websites of other organisations, this privacy notice does not cover how that organisation processes personal information. We encourage you to read the privacy notices of the other websites you visit, links to these can also be found in our cookie policy.

What are your rights?

You have the right to request information about how your personal data is processed, and to request a copy of that personal data. You have the right to request that any inaccuracies in your personal data are rectified without delay.

You have the right to request that any incomplete personal data is completed, including by means of a supplementary statement. You have the right to request that your personal data is erased if there is no longer a justification for it to be processed. You have the right in certain circumstances (for example, where accuracy is contested) to request that the processing of your personal data is restricted.

Where the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller (such as the exercise of a function of the Crown, a Minister of the Crown, or a government department, the exercise of a function conferred on a person by an enactment, the exercise of a function of either House of Parliament or the administration of justice) you have the right to object to the processing of your personal data.


If you believe that your personal data has been misused or mishandled, you can may make a complaint to the Information Commissioner, who is an independent regulator. The Information Commissioner can be contacted at:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Telephone: 0303 123 1113


Any complaint to the Information Commissioner is without prejudice to your right to seek redress through the courts.

Contact details for the data controller

The data controller for your personal data is Defra. The contact details for the data controller are:

Defra Campaigns Team
3rd Floor
Seacole Building
2 Marsham Street

The contact details for the data controller’s Data Protection Officer (DPO) are:

Defra Department for the Environment, Food and Rural Affairs
2 Marsham Street

We keep our privacy notice under regular review to make sure it is up to date and accurate. This notice was last updated on 02 March 2020.